Starting a shapewear business is one of the best ways to go given the success you are likely to experience. The estimated value of this industry was 2.26 billion dollars in 2018. It’s estimated to reach 3.8 by 2025. There's certainly a huge piece of the pie to go around. But before you dive into the business you need to know the ins and outs so that you avoid making certain mistakes.
What is Shapewear?: Understanding the Business Model
Before we dive deeper, let's first take a look at what shapewear is. These are foundation undergarments designed to sculpt one's figure. Such items help the person wearing them to have the appealing look they desire. Some people prefer to refer to such clothing as a foundation garment. Custom shapewear manufacturing companies have a wide range of products. You can buy directly from the manufacturer or directly from the factory. The goal is to buy in bulk at a low price and resell to your clients to make a profit. With that, the following are some of the key things you need to know when starting such a business.
Find a Manufacturer
To start, you will need to get your shapewear directly from the manufacturer. As a startup, you may not have a huge budget. This means you will need to work with a low minimum order shapewear manufacturer. This way, you can get the chance to start small and scale the business once you start making a profit. You should also consider finding a wholesale shapewear manufacturer. With such a firm, you can make a big order at a discounted price.
As a client, it is important to work with a manufacturer that has the following qualities:
• Sells a wide variety of high-quality products
• Good at custom packaging
• Have a fast and effective shipping strategy
• Competitive Pricing
Do the best you can to find out if your supplier has all these covered. You can use reviews to help you settle on the best manufacturer for the job.
Select the Products You Want
Always find out about the options that you have before buying any shapewear products. You will find that most custom shapewear manufacturing companies have catalogs. The lists contain some of the best shapewear for women that can help you create a steady income flow. To start, always target small orders that you can manage. Pick the products you like and feel your target market would love.
Take Time to Order Samples
Next, you'll also need to order a few samples directly from the factory. The only way to run a successful shapewear business is if you are stocking the right products. This is the reason why requesting samples is vital. You can start with a few items from a large catalog. Once you make the order, you get a chance to look at the quality of the products. You can also gauge how efficient the manufacturer is at shipping the products. Through sampling, it becomes easy for you to know which products you should buy in bulk. Always find the best wholesale shapewear manufacturer when you want to make a bulk order. We strongly suggest that you order samples both to see the quality and the sizing of our garments.
Create a Brand
What is shapewear business without branding? Building a brand can be hard. But when done right, it can help your clients connect with your business. Having a brand that people identify with is important. This allows you to have many clients who know you for a particular item or items. While getting started, it is good to consider picking a few products first. If you want to work with few shapewear items you can build your entire brand around a specific product. For instance, you can create a seamless shapewear catalog that clients know and trust. You can click here to view our latest collection. Please click here to view the latest seamless shapewear catalog for wholesale/bulk orders.
Go With Proven Items
If you want to sell the best shapewear for women, start with what already works. Do your research to find out what many people are buying now. There are a variety of ways to know if a product is trending. Once you know what is trending, contact your full body shaper wholesale company. Get the quotation and start creating a catalog around the items people are buying. You won't go wrong with this method because it allows you to make a profit for scaling the business.
Organize a Photoshoot
Shapewear is all about "how it looks." After all, you are dealing with a fashion product. Your prospects will need to see what the product looks like before they can trust you with their money. The goal of a photoshoot is to help your client visualize the product while in a real person. This way, they can get an idea of what they are likely to look like once they own the product. Find a couple of models to try out the items in your seamless shapewear catalog as well as any other catalogs. Once you have the pictures you can use them on social platforms as well as your website.
Create a Storefront
Once you have the products it's time to pick a good place to sell your items. It's a good idea to sell offline as well as online. While selling offline, you will need a nice storefront. You can work with an expert to help you design a logo and a catchy name as well as a business tagline. Pick a place with a good flow of traffic, both foot and vehicle. This way, you will be increasing your likelihood of making sales.
Signing up for an Online Marketplace
To sell more items, you should sign up to various marketplaces. Having your website is great. But, it may take time to rank for certain keywords on search engines. With an online marketplace, you don't have to worry much about ranking. Certain marketplaces have thousands of daily traffic. If your pictures look good, and you've stocked what people want you will make several sales.
Getting Started: Take Action
It's important to have all the above in mind. But you should know the most important thing is taking action and getting started. Most business ideas remain nothing more than that--ideas. Don't fear failing or making mistakes. The faster you learn from your mistakes the better. Are you feeling ready to get started? take actionable steps and get the ball rolling on your curves wear business.